What Do You Need To Know About POI Data?
Consumers’ interactions with businesses and places around them have shifted dramatically. Ride-sharing services like Uber and Grab have mostly replaced ordering a taxi on the street. People get their food delivered to their doorstep instead of queuing or setting appointments at their restaurants. From buying clothes to carrying groceries, from locating housekeeping or laundry services, and so on, there is an app for everything. It’s hard to believe that we ever lived in a world without all of these services. POI data is becoming increasingly important as the number of ‘at your door’ services grows. It would be difficult to provide these services without a precise location reference. To pick up the next passenger, Uber drivers need to know the exact location of the fast food chains & restaurant , and it makes sense for a fast-food company to open a new site in a booming residential area where customers are underserved. What Is POI (Point-Of-Interest)? A POI (Point...